Marketing Tips

Customer Reviews: Why they are important and how to manage them.

Friends looking and computer together

Customers trust online reviews to make their buying decisions. Whether a customer is deciding on a new camera, lodging, vacation or a flight they are likely going to use online reviews to help make their decision. Nearly 68% of the participants reported online reviews affects their purchasing decision.* Positive online reviews make a company more trustworthy. 72%…

Read More